Dr. Stephane Bergeron, a Quebec City physician and entrepreneur, is the President and CEO of Brain Centre International (BCI), and of its American affiliate, Brain Centre America (BCA).
One of the first products marketed by them was software that the end-users could use to train the brain and to sharpen a number of cognitive functions --- memory, processing speed, and so on.
In the second week of January of this year, at two press conferences held in the Miami - Fort Lauderdale area, BCI and Lady of America Fitness Centers (LOA) announced the launching of a joint venture. It was to announce that BCI's latest invention, the NeuroActive Bike, would be making its U.S. debut at LOA fitness centers. The Bike is a standard exercise stationary bike, with one very interesting and intriguing feature added to it. Mounted on the handlebars is a computer monitor. The Bike is also equipped with a wireless mouse, and software containing 22 brain-stimulating programmes. As a result, while one pedals and gets an aerobic effect, one can simultaneously train different parts of the brain: memory, concentration, 3D visuo-spatial skills, etc.!
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Very interesting and well written.
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